Data Analytics

Building the portfolio

Metrics: definition, alignment, outcomes, and inputs

Dashboards: Visualization, summary, tracking

Insights: actions, recommendations and research

 

Published by aliciafreites5

Between art and science lies analytics. Seeing challenges as opportunities is fundamental in solving business problems. As a consultant, entrepreneur and seasoned market researcher with over six years of experience and a reputation for success, I have the experience and knowledge to tackle any situation and find the best solution. A professional with 'make it happen' spirit and team mentality. I create and execute campaigns - execute targeted retention campaigns- develop customer's models ( segmentation, value, etc)-develop and present voice of the customer reports and presentations Link quantitative research results and net promoter score and business performance Responsible for data integrity, data analysis and reporting of business results (sales, retention, customer experience, marketing effectiveness) Provide recommendations for business process improvement for all areas of customer experience Areas of interest: Woman in tech, marketing, sales, market research and Analytic, all areas of customer experience.

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