We are a small and mighty team of talented professionals with cross-functional working experience. We love what we do, and we do it with passion. We look forward to working with you.

Alicia Freites

Customer Experience Specialist

CX Connector helps leaders and teams create “voice of the customer” programs, share and access siloed customer insights to compete in any market for leaders who believe in a balance between profits and human connections. As a founder, I developed the company product offering, brand, marketing, and support programs.

Before CX Connector, I collaborated as a Sales and Social Media Consultant at Tech Adaptika. During that time, I coordinated social media activities, performed social media listening, planned and coordinated online events, and provided sales and marketing planning. I also conducted business development activities in Latin America.

During my customer experience program work, I managed an online customer community, developed community governance, planned community product roadmap, executed communication, and support stakeholders to use the community effectively as a self-serve support channel. As a retention manager at Trapeze, I designed and implemented the customer program’s voice from the ground up and delivered a sustainable program within six months.

I am a customer experience specialist, a change agent, and a blogger with a mission to connect business and heart by writing about ideas, experiences, and ready to use guidance. Laughter is always welcome.

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