How to Attract Customers

Customer Experience As entrepreneurs or small business owners, "It is all about knowing your customers" we hear this advice repeatedly, but what does it mean? It means different things depending on your business' needs. As a Customer Experience Consultant, I understand it as the points where your business is interacting with customers, how long it… Continue reading How to Attract Customers

Customer Experience As entrepreneurs or small business owners, “It is all about knowing your customers” we hear this advice repeatedly, but what does it mean? It means different things depending on your business’ needs. As a Customer Experience Consultant, I understand it as the points where your business is interacting with customers, how long it…… Continue reading How to Attract Customers

How to Use Customer Experience to Sell

Tips on Transforming Your Sales Process As entrepreneurs or small business owners, “It is all about knowing your customers” we hear this advice repeatedly, but what does it mean? It means different things depending on your business’ needs. As a Customer Experience Consultant, I understand it as the points where your business is interacting with…… Continue reading How to Use Customer Experience to Sell

Top 4 Challenges that Customer Experience Solves

I believe there is a way to make knowledge more approachable and practical for entrepreneurs and small businesses. My blogs attempt to make customer experience knowledge accessible with practical guidance that you can use today. In 2018 a Forester research highlighted that the lack of alignment and integration of customer experience with the business’s vision,…… Continue reading Top 4 Challenges that Customer Experience Solves

Top 6 customer experience best practices that leaders in EdTech need to know

Technology companies use human-machine interaction approaches and occasionally forget that customer experience goes beyond the product, and it encompasses all areas of the business. Many Edtech companies fail to follow customer experience practices that are fundamentals to engage teachers and students. Customer experience is all interactions a customer, former customers, and prospective customers have with…… Continue reading Top 6 customer experience best practices that leaders in EdTech need to know

Understanding Your Customers’ Needs and Wants a Consultant’s Point of View

As a consultant understanding clients’ needs and wants is at the center of my practice. To connect with clients, I need to know what they want, their aspirations, and deliver what they need, providing the best solution for their problems. I am a service provider to B2B and a Customer Experience (CX) practitioner. My motto…… Continue reading Understanding Your Customers’ Needs and Wants a Consultant’s Point of View

Research

CX Research is the process of collecting data regarding the relationship and interactions customers have with an organization. The company’s ears and eyes are crucial for a CX program and help companies close the gap between the value proposition and customers’ expectations. The information collected provides insights and data, so decision-makers can make informed decisions,…… Continue reading Research

Brand

Customers can engage in multiple ways with a brand; they expect to be served and switch between different channels and media seamlessly. As a result, customer expectations are higher than ever. They are expecting consistent and continuous products and services with instant access, always, on any device. Companies need to align CX and Brand, Brand…… Continue reading Brand