Understanding Your Customers’ Needs and Wants a Consultant’s Point of View

As a consultant understanding clients’ needs and wants is at the center of my practice. To connect with clients, I need to know what they want, their aspirations, and deliver what they need, providing the best solution for their problems. I am a service provider to B2B and a Customer Experience (CX) practitioner. My mottoContinue reading “Understanding Your Customers’ Needs and Wants a Consultant’s Point of View”

Research

CX Research is the process of collecting data regarding the rrelationship and interactions customers have with an organization.  The ears and eyes of the company, it is a crucial part of a CX program and can help companies closing the gap between the value proposition and customers’ expectations. The information collected provides insights and data, so decision-makersContinue reading “Research”