Brand

Customers can engage in multiple ways with a brand; they expect to be served and switch between different channels and media seamlessly. As a result, customer expectations are higher than ever. They are expecting consistent and continuous products and services with instant access, always, on any device. Companies need to align CX and Brand, Brand values and goals, and repositioning their value proposition.

Published by aliciafreites5

Between art and science lies analytics. Seeing challenges as opportunities is fundamental in solving business problems. As a consultant, entrepreneur, and seasoned market researcher with over six years of experience and a reputation for success, I have the experience and knowledge to tackle any situation and find the best solution. A professional with a 'make it happen' spirit and team mentality. I create and execute campaigns - execute targeted retention campaigns- develop customer's models ( segmentation, value, etc.)-develop and present the voice of the customer reports and presentations. Link quantitative research results and net promoter score and business performance Responsible for data integrity, data analysis, and reporting of business results (sales, retention, customer experience, marketing effectiveness) Provide recommendations for business process improvement for all areas of customer experience Areas of interest: New technology, customer experience, digital marketing, sales, market research, and analytics.

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