CX Research is the process of collecting data regarding the relationship and interactions customers have with an organization. The company’s ears and eyes are crucial for a CX program and help companies close the gap between the value proposition and customers’ expectations. The information collected provides insights and data, so decision-makers can make informed decisions, direct actions, and build a customer-centric business model.
Research
By aliciafreites5
Between art and science lies analytics. Seeing challenges as opportunities is fundamental in solving business problems. As a consultant, entrepreneur, and seasoned market researcher with over six years of experience and a reputation for success, I have the experience and knowledge to tackle any situation and find the best solution. A professional with a 'make it happen' spirit and team mentality. I create and execute campaigns - execute targeted retention campaigns- develop customer's models ( segmentation, value, etc.)-develop and present the voice of the customer reports and presentations. Link quantitative research results and net promoter score and business performance Responsible for data integrity, data analysis, and reporting of business results (sales, retention, customer experience, marketing effectiveness) Provide recommendations for business process improvement for all areas of customer experience Areas of interest: New technology, customer experience, digital marketing, sales, market research, and analytics.
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